I didn't remember this stunt at all, but I love everything about this project! It's artistic, making us ask deeper questions, it highlights the hypocritical nature of the ire of the twitterverse, and the donated funds went straight into the pockets of people who both needed and earned it. It's also clearly a solid and memorable marketing effort to boot.

Looking through the other comments, as a huge fan I just want to add that there are three big games in the genre, in order from tamest to most evil: Apples to Apples, Cards Against Humanity, and Evil Apples - that last may be much dirtier than the others, but it's also a fantastic mobile app that makes the CAH experience much smoother both in-person and asynchronously (I recommend playing with friends).