"Adapt or die" time. This is where the chickens come home to roost for societies that have become hyperindustrialized to the point where each person does exactly one job. Copywriters and graphic designers have amazing skills, but now that generative AI is poised to take over those niches it's the creatives with more generalist tendencies and bigger-picture thinking that stand to shine.

A human creative with real understanding, context-awareness, cultural sensitivity and access to generative tools will blow away even the best "pure" creatives both in quality and in speed of output.